Millennials love food, as evident by the growing popularity of food blogs and food-related videos. For this generation, food is much more than a basic necessity for survival—it is a way of self-expression, and eating is an enjoyable activity.
For millennials, it is trendy to be a passionate foodie. Moreover, they are willing to spend significant amounts of money to have an awesome food experience. In this article, we will take a closer look at how the millennial generation eats, as well as how millennials are transforming the food industry.
- Millennials prefer communal tables.
Whether they are out with friends or hosting a party at home, millennials prefer eating with company. Because they consider eating as a social activity, a lot of restaurants are considering communal dining when developing a plan for the restaurant seating.
- This generation values customizability.
Because millennials want to have things their way, they prefer restaurants which offer a certain degree of customization when it comes to their offerings.
Restaurants adapt to this new trend by having highly customizable menu options and experimenting with other means by which they can offer customization and appeal to millennials. For instance, Pizza Hut already has a customizable pizza program.
- Millennials like to have new food experiences.
Millennials are generally adventurous when it comes to food. Because of their willingness to try new artisanal flavours, food trucks have become more and more common nowadays. These food trucks offer people the chance to try out new types of food or classic food with a twist in a casual social setting.
- They prefer healthy and environmentally friendly options.
Another positive characteristic that millennials typically possess is their concern for the environment and their personal health. What’s more is that they are ready to spend more money on food items that are not only healthier, but also taste better. Because of this, certified organic products are gaining traction in the food industry.
So there you have it, the new trends in the food and behaviour industry driven by millennials. While some may argue that the things mentioned in this article may not necessarily be true for all millennials, one thing is for sure—the most important thing is the quality of food.
According to research, about 60 percent of millennials believe that great food is the most vital factor to consider when choosing a restaurant. With this, if you have a restaurant business, you should never serve sub-par food if you want attract more millennials.