Although millennials are arguably one of the most misunderstood generation, they are also today’s most sought after segment of consumers. If you want your brand to connect with millennials more effectively, perform the following strategies:
- Recognize their intelligence.
The worst thing that you could do is to dumb down your message. It is important to recognize their intelligence, so it is recommended to present valuable information in a fast-paced manner such as in social media. Moreover, because they are goal setters, doing so can also make them feel like they are advancing towards their objectives.
- Add some quirkiness or playfulness in the content that you create.
If the boomers are anti-establishment, millennials are a combination of quirky and earnest. This is apparent in the popularity of kittens and puppy memes. If you want to connect with them, you need to adapt to their goofiness by including playfulness in your brand voice. However, it is important to note that you should be genuine about it because they value authenticity.
- Give them a chance to engage with your brand through social media.
As you probably already know, millennials spend a significant amount of time on social media, and what’s great about this is that they also use it to interact with various brands. They tend to share their opinions on this type of sites about the things that they strongly like or hate. If you want to connect with millennials effectively, it is important to provide them with content that they would want to share, and ask them questions to keep the conversation going.
However, it is important to keep in mind that engaging with this generation through social networking sites should not be regarded as purely a way of driving traffic to your official business website, nor is it only for making quick sales. What your main focus should be is to provide relevant and meaningful content that will keep your target market engaged and establish strong genuine relationships with them.
- Make your content more flexible.
Studies suggest that millennials tend to switch their attention between multiple devices for over 27 times per hour. With this, it is necessary to make sure that you can grab their fleeting attention in all online channels imaginable.
For instance, your content marketing strategy must include a tweet that millennials can read as they wait for their order at a restaurant, a Top-10 list that they can read while commuting to their office, or a longer article or video that they can view during their break time.
Always remember that each generation is unique. With this, you need to always be ready to tweak your marketing strategy to be able to connect with a new generation more effectively. The ideas presented in this article are just some of our most highly-recommended approaches. What are some other tips that you can share?